As part of a goodwill trip to Qatar Doha, NBA Legends Jalen Rose and Tracy McGrady visited with U.S. Military personnel and took a tour of some of Qatar’s 2022 World Cup sites from Nov. 10-13. The trip was organized by our client Blink, a U.S based event management company.

Blink was just launching their brand online and had no social media presence. Our campaign objectives included:

• Acquire 10,000 social media followers across Facebook, Instagram and Twitter.

• Increase awareness for the Doha treatment event in Qatar.

• Market & Competitors Research: We conducted market research for Blink that lead to valuable insights used for our targeting and creative strategy. We found that more than 85% of people interested in sports like soccer, basketball and football were males between the ages of 21 - 55. Also using tools like Google Trends and Facebook Audience Insights we were able to identify the top locations of people interested in each sport.

• Personas: We developed customer personas to improve understanding of our audiences, craft a relevant strategy and improve our messaging.

• Advertising Strategy: Based on all the data and insights we gathered, we created a data-driven advertising strategy and relevant creative assets to test and identify which segments best responded to what message.