What is NHSA?

NHSA is a non-profit organization that offers students and young professionals the opportunity to grow academically, professionally, and socially, through unique networking and engagement events along with their peers and established professionals.

  • Developed online sales funnels that drove in more than $35,000 online event ticket sales and more than $5000 in donations using Facebook and Instagram Ads.

  • Acquired 3,000+ new social media followers and doubled engagement rate by improving content strategy, conducting audience research, A/B testing, and brand optimization.

  • Lead a team of experts to develop, execute and scale digital marketing campaigns for the organization.

  • Developed Marketing Plan and Buyer Personas for the organization.

  • Decreased CPC to $0.10 and CPM to $2.52 using Custom Audiences & insights from data analysis.

  • Created Content using Canva & Adobe Creative Suite that reached over 152,000 people nationally.

  • Tripled monthly website traffic using advanced Facebook & Instagram advertising strategies, creative storytelling and a hyper - targeted content marketing strategy.