What is Freedom First?

Freedom First is a campaign that aims to educate leaders from throughout the entertainment industry about human rights abuses in Saudi Arabia and the impacts of entertainment-based celebrity washing.

Email Sign ups

  • Objective: Double our client's email list using digital ad platforms like Facebook, Instagram, Twitter, and YouTube.

  • Strategy: Analyzed digital analytics reports and competitors to identify targeting, creative and campaign insights. Developed a landing page using best practices and tested different elements. Published a mix of creative assets organically to identify top-performing creatives for ads (VV Model). Segmented relevant audiences and A/B tested multiple campaign elements. Leveraged custom audiences & remarketing to increase ROI and maximize brand impact.

  • Results: Captured 7,000+ new emails using digital ads and reduced cost per lead by 42%.

Follower Ads Campaign

  • Objective: Increase our follower count on Twitter, Facebook and Instagram.

  • Strategy: We identified targeting, demographic and campaign insights by analyzing paid & organic digital reports. Published a mix of creative assets organically first to identify top-performing content (VV Model). Segmented our audience and A/B tested multiple campaign elements, leveraged custom audiences & remarketing to increase ROI and maximize brand impact.

  • Results: Generated over 150K new social media followers and reduced cost per follower by 34%.

DC Jamal in-person event

  • Objective: Get 100 locals to attend the DC event, where we gathered at the US Capitol Grounds to remember the life and legacy of the late Saudi journalist and Washington Post columnist Jamal Khashoggi.

  • Strategy: We analyzed social media analytics reports to find the top-performing Jamal Khashoggi related content. Targeted a mix of cold and warm audiences and A/B tested multiple campaign elements using Facebook and Instagram ads. Leveraged custom audiences & remarketing to increase ROI and maximize results.

  • Results: 190,381 Impressions, 2,918 clicks, CPC as low as $0.48 and 113 people attended the event.


Digital Ads Optimization

  • Objective: Generate the most amount of results at the lowest cost (benchmarking)

  • Strategy: Market and Audience Research, Competitors Analysis, Buyer Personas, Digital Analytics reports & Brand Insights, Conversion Optimization best practices, Landing page optimization best practises, Audience Segmentation, A/B tested multiple campaign elements, Retargeting, Campaign Tracking

  • Results: Saved our client over $100K in ad costs.


Outdoor Advertising (Billboards)

  • Over 10,000,000 of OOH Impressions

  • Geofenching display ads

  • Location: United States

Relationship management with OOH vendors to ensure project plan expectations are met and advertising strategies are propelling campaigns toward achieving their desired KPIs, while negotiating prices to reduce media buy costs.

22 million+

Digital Impressions

1 million+

Engagements

150K+

Followers

7,000+

Emails